7 Ways To Improve Your Blog’s SEO

Your website’s blog is the engine of your website. It is the mechanism that makes your website advance and reach out to people. And it does this by being the part of your website that is the most accessible for adding pages to your website. 

And by pages, I mean PAGES. Hundreds of pages, maybe thousands if you’re really dedicated. And these go on to be pages indexed by Google. But I’m getting ahead of myself.

You need to give your blog the focus it deserves so it will give you the results you want.

1. Choose the Right Keywords

Keywords are the bread and butter of your SEO strategy. Everything ultimately comes down to keywords. So, how do you choose the right ones?

First, you will need to use a keyword tool. I talk about that at length in this video: What is keyword research?

Keywords are usually grouped in one of two camps: fat head keywords and long tail keywords.

Fat head keywords are those that are in the majority of the search curve. These have high search volumes, but also tend to have a little higher difficulty in placing. Usually, the fat head keywords are phrases only made up of one or two words.

Long tail keywords are banned so because they appear to be a tail on the graph. They are where the search results taper off, usually with substantially lower search volumes. These also can be longer phrases that are much more specific in nature. 

Ideally, you will want a mixture of the two. The fathead keywords are great for working on the more generic crowd where volume is key, but long tail keywords are where you can really hone in on the specific client base. How so? 

When you look at the long tail keyword, you will usually notice a phrase that is very specific. If you can roll this into your content formatted as a question, you can really strike pay dirt.

2. Optimize Your Content

The next step lies in optimizing your content. You want matrial that is easy to read, compelling, and has keywords rolled into it in a natural way. 

I think the part that most writers struggle with, especially those of you just starting out, is in using keywords in natural ways in the text. 

3. Improve Your Website’s Speed

Website speed is another issue that impacts your overall SEO strategy. See, contrary to popular opinion, website speed is less impacted by internet speed than many other factors.

Web pages have only continued to grow more complicated, bloated with all kinds of content like audio files, videos, large images, and so on.

4. Build High-Quality Backlinks

Backlinks are an extremely important part of your overall SEO strategy. Think of Backlinks as the dirty of crossover between the tech aspects of SEO to plain old marketing.

So, what is a backlink? A backlink is just an inbound link to your domain from another domain. However, not all things are equal. The more trusted and significant the referring domain, the better for your website. 

5. Optimize Your Images

Images are one of the most powerful tools to leverage for SEO. Not using images in your content is not a winning solution, but you can’t just use any images.

First off, you need to make sure that you can use the images legally. If you took them and didn’t sell the rights to them, you can always use your own images.

There are tons of free stock photos out there, way too much to get into here, but I suggest starting with Pexels or Unsplash.

The main tip outside of using photos that are legal is to make cute the ALT text lines up with the image. ALT text is used to describe the image through vision impaired software. Having ALT text that is appropriate and well written is a major benefit for search optimization, so don’t skimp on it.

6. Promote Your Content

I keep hearing talk about building your email list, and all this other stuff. The gist of it being that you need to move your business away from social media and to something you “own.” Hmmm.

Interesting take, but is it realistic? I don’t think it is. The guys preaching email lists also have an audience of 100k or more on social media. It’s easy for them to talk about that. Even if just 10% of their social media followers signed up for email lists, it would still be 10k email subs.

The point is, you still need social media for promotion. If not there, then where?

7. Monitor and Analyze Your Results

SEO is kind of the ultimate form of adjusting on the fly. You can have your whole strategy laid out in front of you just to watch it incinerate. See, Google (and the other search engines for that matter) are not interested in what works for you.

They are only concerned with their bottom line. Yes, Google produces mountains of data that SEOs and content writers can use, but at the end of the day, it’s all about them. 

With this in mind, it’s very important to monitor your content often. Do you need to be glued to Google analytics? Of course not. But you do need to keep an eye on it so you can adjust accordingly.

Conclusion

SEO is just one more example of the repetition model. It’s not as much about innovation as it is about running a winning strategy over and over again.

Remember these seven important steps:

  1. Choose keywords wisely 
  2. Optimize your content 
  3. Check website speed 
  4. Work on high quality backlinking
  5. Optimize your images 
  6. Promote, promote, promote 
  7. Continuously monitor and analyze what’s working 

And as always, make sure to check out my YouTube channel for further breakdowns on these concepts. I’m at https://youtube.com/@justenoughSEO.


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