The Ultimate Guide to Content Creation for SEO

Your content is completely reliant on traffic for it to be effective. If it doesn’t get seen, it might as well not exist. 

And how did it get seen? Well, that’s the world of search engine optimization (SEO). Tailoring the content to be found on search engines (mostly Google) is critical to the success of your written content. 

Let’s take a look at the role SEO plays in your content creation strategy.

Understanding SEO Basics

In order to understand SEO, you really need to think of it in terms of search. Who is your ideal target audience? And how are they searching to find what they want?

SEO matters because it is the methodology used to connect you with your ideal audience. But how in the world do search engines even work? Well, to be truthful, even the most experienced SEOs don’t actually know. What Google does is proprietary and highly guarded.

But at its core, there are three things that a search engine does:

  1. Crawls a webpage.
  2. Indexes (or doesn’t index) a page 
  3. Ranks a web page.

Google uses an enormous stack of computers to crawl billions of web pages. They want to know what’s on the page and what the site is about. Internal algorithms basically throttle them to avoid going too fast.

After the page or pages have been crawled, Google will index the page unless there is a reason not to. Simply put, if Google doesn’t index your pages, they won’t show up in the SERPs.

Finally, once your page has been indexed, it’ll be ranked. Even if your ranking sucks, it will still be somewhere in the SERP. 

Keyword Research: The Foundation of SEO Content

Perhaps the most basic content writing skill is keyword research. Look, if you don’t prioritize keywords, then you don’t prioritize your content being seen. At least not being seen by who you want to see it.

First of all, you’ll need some assistance with keyword research. The first thing you’ll use is plain old Google. You need to learn search like the back of your hand. You need to start thinking like your ideal customers. When you start thinking like they think, you will be much further ahead of the game. 

Next, download some free Chrome extensions to help your search efforts. I use the Ahrefs extension more than any other SEO extension combined, and it is completely free. The next most useful is SEOQuake, which is the SEMRush extension. 

I do pay for the Keywords Everywhere service, which is an extension that includes the SEO minion extension. It costs about $70 a year and is a useful tool to hone in on your keyword research efforts, especially for long-tail keywords.

Creating High-Quality, SEO-Friendly Content

Alright, so now we get down to the brass tacks, and I don’t even need to spend much time on this one. 

Your content needs to be written by a human being, preferably one who speaks the native language fluently. If it is English, let it be English. But don’t cheap out here. And furthermore, the author needs to understand the content being written. If your niche is highly technical, like CNC machining, you need a writer who is experienced in that skill or something similar and can pick up on it quickly. 

Outside of using only competent and talented writers, you need to format it for SEO. Make sure that the headings use your targeted keywords in them. Break up your text into paragraphs with no more than 3-4 lines of text. Use only one H1 tag for the title, and then use H2 tags for all of the main headings, H3 tags for the subheadings, and so on. 

Leveraging SEO-Friendly Content Formats

Blogging is pretty old, but you can’t argue its continued effectiveness at driving traffic. It’s kind of like email marketing; all of the old-head Twitter gurus realized they were toast when the algos shifted, so they all started pushing newsletters and email lists. Crazy. 

Blogs still have a very bright future. 

  • They are dirt cheap to start and run
  • They are adaptable to anything you want
  • You can build payment processing straight into the website
  • You own all of the data and content and any contacts you’ve gained
  • There are a number of marketplaces where you can buy websites in varying stages of operation, like Flippa. 
  • And the list goes on

Link Building and Content Promotion

They say you can’t build your entire outreach strategy on social media, and they’d be right. But there is a flip side to this: I just crossed 1,000 followers on Twitter. Why would I not leverage that audience to promote my content?

Of course, I would and do.

But back to the main narrative: you can’t rely on building an audience on borrowed digital realty. 

Once you start to build a moderately large body of work, you need to start interlinking your content. Make it smooth and flow naturally, and aim for 2-3 internal links per post.

Email marketing is another great way to boost your website traffic. You should use social media to boost your reach because why not? If you have a ready-made audience 

Parting Thoughts

Content creation is less of a type of creative writing and more of a series of systems that are put in place to facilitate maximum exposure.

Don’t confuse web content for anything else. It is there to drive traffic because traffic = sales. Everything else is basically fluff.


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